Chat GPT-3 Prompts – Brands In Purpose

cOPY & pASTE

Marketing Prompts

for ChatGPT

We've done all of the prompt engineering for creating sales messaging for your online business. Just copy and paste your way to successful, high-converting marketing campaigns. These were all handcrafted with our expertise in marketing and conversion-rate optimization

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Brand Clarity

Audience Identity

Create a compelling transformative name for your audience

There are 5 awareness points. At each level, my prospect experiences a slightly different pain points, challenges, and is likely in a different state of mind. They may also have different opinions formulated by their experiences and information their exposed to: 
1. Unaware: At this level, your audience isn't aware that they have a problem or need. They may not even be aware that a solution exists. No knowledge of anything except their, perhaps, their own identity or opinion.
2. Problem-aware: At this level, your audience is aware that they have a problem or need, but they may not know how to solve it or what solutions are available.
3. Solution-aware: At this level, your audience is aware of their problem and possible solutions, but they may not be aware of your specific product or service.
4. Product-aware: At this level, your audience is aware of their problem, possible solutions, and your specific product or service. However, they may not be aware of the unique benefits or features of your product or service.
5. Most-aware: At this level, your audience is aware of their problem, possible solutions, your specific product or service, and the unique benefits and features of your product or service. They are just wanted a deal.

For each awareness point of my audience, fill in the brackets below according to the idea audience for my product/brand:
[Avatar]
[Primary Pain Point]
[Dominant Negative Emotion(s)]
[Possible Strong Opinions]

Create the "Audience Transformation Statement" for my product/brand.
Turn the initial description of the target audience into a "from" and "to" transformation. Identify the key needs and desires of the audience, and creating a transformation that speaks to those needs and desires. To create the "from" and "to" transformation, we need to identify the state that the target audience is in before using the brand's products or services, and the state that they want to be in after using them. The "from" and "to" identities should be in the format of "adjective + audience noun". The should only be 2 words long using the best adjective for the noun (what they are). I should be able to address them by the "to" description in the beginning of my emails (Hey ["To"]). So that I can address them by their desired identity. This can be clever, witty to put a smile on their face when they hear it and make the audience feel confident and empowered. Be creative! And it can an alliteration to be more catchy. Then create a transformation statement that goes aligns with the transformation name.

Here is a generic example for a different brand:
From: Acne-Prone Women
To: Acne Warriors
Transformation Statement: I help transform [Acne-Prone Women] into [Acne Warriors] by...

Put the answers into a table:
3 columns = | From | To | Transformation Statement |

Version 1

Brand Clarity

Outline the important information about your brand and marketing goals

Create a Brand Clarity Guide for me in a table format. This is meant to lay out my brand information is a simple and easy to read format.

1. Brand Information
Basic brand information
Table Title = Brand Information
3 columns = | Brand Name | Audience Transformation Statement | Audience Description |

2. Owner Information
Expand on and create a short bio about the owner. Write in 1st person
Table Title = Owner Information
2 columns = | Owner Name | Short Bio |

3. Unique Value Proposition
Create a persuasive value proposition for my brand using the formula below
Table Title = Unique Value Proposition
1 column = | Unique Value Proposition |

Fill out this Unique Value Proposition for my brand:
Most [Audience/Niche] all want [Known Desire]
But what holds them back is [Familiar Roadblock]
The key to [Known Desire] is to [New Opportunity] instead of [Old/current way]
That's why we created [Product/Service Name: New Mechanism]
[Product/Service Name] is a [Format of product/service] that helps [Audience] [Audience Goal] without [Main Roadblock or Struggle].

4. Brand Tone & Voice
In a couple of sentences, create the best brand tone and voice description for my brand. Then describe it in 2-3 adjectives. Brand tone of voice is the mood or emotion you convey in messages to your audience through specific word choice and writing style. Essentially, it's how you express your brand voice
Table Title = Brand Tone & Voice
2 columns = | Brand Tone & Voice Explanation | Adjectives |

5. Marketing Goals
Briefly describe our marketing goals in a clear and concise way.
Table Title = Marketing Goals
1 column = | Marketing Goals |

6. Competition / Similar Brands
Who are some similar brands or known competitors in my niche that serve the same audience as us?
Table Title = Competition / Similar Brands
1 column = | Brands |

7. Amazon book, courses and products
Amazon books, courses, products that my audience would consume:
Table Title = Books, Courses & Products
1 column = | Books, Courses & Products |

8. Alternative Solution
Alternative Solutions (what are other options my audience can choose besides my solution):
Table Title = Alternative Solutions
1 column = | Alternative Solutions |

Version 1.4

Competitive Edge

Use these 3 concepts to position your brand in the marketplace

Competitive Edge Script
Okay next, I need to carefully craft these 3 important concepts for my brand in order to position it in the marketplace and engage my audience. Write these out in a table format.

1/3 Brand - Thought Reversals:
Create a table of 3 thought reversals:
3 columns = | Conventional Thought | Thought Reversal | Outcome of Thought Reversal |

Thought Reversal: A thought reversal is a new perspective or way of thinking that challenges the status quo or conventional wisdom on a particular subject. It is often used to encourage people to consider an issue or problem in a different light, and can be a powerful tool for promoting change and innovation. For example, a thought reversal might involve presenting evidence that contradicts the conventional wisdom on a particular topic, or offering a new perspective that challenges people's assumptions about how things work. The goal of a thought reversal is to encourage people to think more critically about a particular issue and to consider alternative viewpoints or approaches.

2/3 Brand - Unique Mechanisms:
Create a table of 3 possible Unique Mechanisms:
2 columns = | Clever Name | Description |
A unique mechanism is a process, thing, or idea that makes a product or service unique and sets it apart from competitors. For example, in the case of P90-X fitness, their unique mechanism is their "Muscle Shock Therapy" approach to exercise, which is a specific method of training that is designed to help people get fit and build muscle mass quickly and effectively. A unique mechanism should have a clear name and be easy to understand, so that people can easily understand how it works and what benefits it offers. It is NOT the product itself, yet it is the concept, process or thing that allow the product to be so effective.

3/3 Brand - New Opportunities: 
Create a table of 3 New Opportunities:
2 columns = | Old Vehicle | New Vehicle |
A new opportunity is a different way to achieve something or accomplish a goal that was previously out of reach. It may involve taking advantage of new resources, technologies, or approaches, or simply finding a better way to do something. They have currently been trying another process/way and have been unsuccessful with it. It's our job to recognize that vehicle, explain why it's now working and present to them a new vehicle that will allow them to finally reach their ultimate goal. When presenting a new opportunity, it is often helpful to explain what the person will be able to achieve by taking advantage of it, and to emphasize the benefits they will gain without having to do something they don't want to do.

Version 1.4

Website Creation

StoryBrand Script

Create a compelling and clear brand story so you connect with your customers.

Write a detailed StoryBrand Script for my product/brand. Please remember to write each section out in the form of a table. Follow the sections and instructions below. Write each section at a time and ask for my feedback. REMEMBER: Label each section with it's number.

Brandscript Outline:
1/7. A Character
Table columns = | Identity | Goal or Ambition |
| --- | ----------- |
- Identify the ideal customer. Give them a unique tile (2-3 words)
- Determine what your customer wants and their ultimate end goal.

2/7. Has a Problem
Table columns = | Villain | External Problems | Internal Problems | Philosophical Problems|
| --- |
- Identify the Villain or obstacle your customer is facing. This can be thought, person, idea, or way to doing things.
- Identify the external problems your customer is facing and what they are searching for online.
- Determine the internal problem your customer experiences without a solution like yours.
- Identify the philosophical problem and why it is wrong for your customer to experience this problem.

3/7. And Meets a Guide
Table columns = | How We Help |
| --- |
- As the Guide, focus on how you help solve the Hero's problems.
- Demonstrate empathy for the Hero's problems and authority to help them overcome those problems.
- Include your mission and purpose in this section.

4/7. Who Gives Them a Plan
Table columns = |Step 1 | Step 2 | Step 3|
| --- |
- Provide a simple, 3-step plan for your customer to easily say "YES" to your product or service.
- Keep your process simple and avoid confusing your customer.

5/7. And Calls Them To Action
Table columns = |Direct CTA | Transitional CTA|
| --- |
- Clearly state what action you want your customer to take.
- Provide both a Direct CTA (e.g. buy our product, engage our services) and a Transitional CTA (e.g. download a free guide, register for a webinar) - Create an idea for something that would be beneficial and meet the needs of my audience.

6/7. That Ends in Success
Table columns = |Ends In Success |
| --- |
- Paint a clear vision of the future for your customer and remind them of their happy ending.
- Map out the character transformation of the Hero, going from their current state to their desired state after using your product or service.

7/7. And Helps Them Avoid Failure
Table columns = | Stakes |
| --- |
- Remind the Hero of the stakes and consequences if they fail to solve their problems and choose you as their Guide.
- Highlight how they may lose money, waste time, increase stress, and feel overwhelmed without your solution.
- Write in short, punchy bullet points.

Version 1.8

StoryBrand Website Content

Craft the messaging for your StoryBrand Homepage from your StoryBrand Script

Under Construction

Content Creation

Content Ideas

Attract An Audience

Version 1

Content Ideas

Increase Engagement

Create 10 unique and engaging content ideas that address my audiences specific pain point, struggles, concerns or questions. Focus on simplifying processes and information. They must be something that my audience would be compelled to click on to learn more and they must be on topics that my audience cares about. Don't use any jargon or complex terms that my audience may not understand. The goal is to engage my audience and portray me as the someone who knows and understands their struggles and sets me apart as the expert in my field. Create this in the form of a table: The content must do the following:

The titles should follow a format similar to these:
How____ can help you____.
4 [resources] that helped me [result].
5 ways to ____ like a pro.
The top ____ mistakes to avoid when ____.
The ultimate guide to ____.
How to ____ in ____ steps.
____ secrets every ____ should know.
How to ____ without ____.
The ____ benefits of ____.
____ tips for ____ success.
____ reasons why ____ is important.
How to overcome the ____ challenges of ____.
The ____ keys to ____ success.
How to ____ like a ____.
The ____ secrets of ____.
____ myths about ____ debunked.
____ tips for ____ beginners.
The ____ essential skills for ____ success.
____ strategies for ____ success.
How to ____ like a ____.

Answer is the format of a table
3 columns = | Title | Shorter Title | Description |

Version 1

Content Ideas

Build Authority

Create 10 unique and engaging content ideas that address my audiences specific pain point, struggles, concerns or questions. Focus on simplifying processes and information. They must be something that my audience would be compelled to click on to learn more and they must be topics that my audience cares about and or related to what my niche.  Don't use any jargon or complex terms that my audience may not understand. The goal is to engage my audience and grab their attention. Create this in the form of a table: The titles must do the following:

- Invoke curiosity to make the reader feel the need to read more by using these words in the title: (This, what, if this...then, when, who, where, how, why, best, etc.)
- Topics must be VERY specific
- Titles need to be dramatic
- Also use numbers in the title when appropriate.
- Support and encourage their goals and aspirations.
- Use controversial topics in a thought-provoking manner.
- Help them understand and learn from any setbacks or failures.
- Address and reassure them about any concerns or anxieties they may have.
- Verify and validate any doubts or suspicions they may have.
- Offer guidance and assistance in resolving conflicts or challenges they may be facing.
- Break away from industry norms and present unique perspectives
- Incorporate elements of surprise or shock in your content to engage your audience.

Answer Key:
Title= The clever title name
Short YouTube Thumbnail Title = An engaging & short variation of the title that we grab attention

Answer is the format of a table:
3 Table columns = | Title | Short YouTube Thumbnail Title |

Version 1

Idea Description

Get your idea ready for an outline

Paste In / Enter After: Content Idea

Option A: ATF Outline

Content Structure: Spruce up your content with an alliterative style

Paste In / Enter After: Idea + Description

Option B: Outline

Content Structure: Create the structure for your content

Paste In / Enter After: Idea + description

Content Creation

Content Copy: Transform your content outline into engaging content

Under Construction

PPP Generator

Content Presentation: Create the best way to present a principle to your audience using Picture, Parable, and Principle

Related to the content idea/outline above, we need to present a screenshare with the PPPP Method, which stands for Principle, Picture, Parable and Problem. This approach can help increase understanding and retention of the important Principles related to the content being shared. Using the PPPP Method can make our screenshare presentation engaging, memorable and effective

Create the PPPP script and outline for the above content outline. Each Principle being taught should have it's own Picture, parable and problem(s):
4 columns - Principle, Picture, Parable, Problems

Rules:
Principles: These are one-liners proclamation that they can remember walking away from it. The content or idea needs to have 1-3 objective principles, lessons or truths that support the content. These should be stated in a catchy, profound and insightful way that impresses. These can be a quote, rule, law fact, scripture, metaphor, analogy, etc. These are the key takeaways.   State the principle and state why it's true.

Picture: How you will strategically illustrate your point in a whiteboard software like Miro. Should have step by step instructions for how to draw it out and what to highlight. This is usually done in a alliterative way according to the content outline

Parable: The lesson should have an overarching story or illustration that you are telling alongside of teaching the content to the audience that overcomes objections, changes a belief and personally resonates with the audience in their current situation. It should be engaging, realistic and detailed.

Problems: This is where most people go wrong. Address and highlight common mistakes, roadblocks, misconceptions and limiting beliefs around this topic and address them with facts, stats, and logic to reverse beliefs. Every one of these should have an explanation for them for clarity.

Used for each point in your content outline

Offer Development

Based on what you know about my brand, create a table of ideas for offers using the offer type guide below (4 categories).

Offer Type Guide:
Lead Generation Offer: A product or service designed to attract potential customers and generate leads for a business. This type of offer should solve an immediate pain point for my audience or simplify something for them. Needs to also be the best step before the associated Core Offer.
Core Offer: The main product or service offered by a business, typically the main source of revenue.
High-Ticket Offer: A product or service sold at a higher price point than the business's core offer, typically more comprehensive or premium in nature.
Continuity Offer: A product or service sold on a recurring basis, such as a monthly subscription, allowing for a steady stream of income over time.

Each offer idea should have it's own clever and engaging name that can stand alone.

Use this format:

Table Title = Lead Gen Offers
Table columns = | Lead Generation Offers | Possible Name | Description |
| --- | --- | ---| ---|

Table Title = Core Offers
Table columns = | Core Offers | Possible Name | Description |
| --- | --- | ---| ---|

Table Title = High Ticket Offers
Table columns = | High Ticket Offers | Possible Name | Description |
| --- | --- | ---| ---|

Table Title = Continuity Offers
Table columns = | Continuity Offers | Possible Name | Description |
| --- | --- | ---| ---|

NOTE: after you answer, ask me me to choose my favorite offer.

Give Offer Context

Fill this out for your offer first and input it into the chat

Please answer these questions clearly as they pertain to your offer...

1. Product name:

2. Brief offer description:

3. Pricing options for your offer:

4. Offer audience and their specific situation (explain what makes them the best people to put this offer in front of):

5. Audience Awareness (past customers/strangers, etc.):

6. State a strong reason why you are promoting this offer now (needs to be a solid reason for us to portray to your audience):

7. List what's included in the offer (List all features):

8. Bonuses (list any bonuses):

9. List Your Fulfillment process (what are the steps to deliver the offer deliverables, list the steps):

10. Next Steps (what action should your audience take on the thank you page after taking your offer)?

11. Guarantee (is there a guarantee for you offer?):

12. Product testimonials (Paste in any testimonials for this product/offer):

13. Call-to-action text for the button on your offer landing page (e.g., "Sign up now" or "Get your free trial"):

14. Terms and conditions - If your offer has any terms and conditions (e.g., expiration date, limitations, etc.), it's important to include them in your outline:

15. List the common objections your audience may have for this offer:

16. List any facts, quote, statistics, etc. that support the narrative of your offer:

Version 1.3

Core Offer Seeding

Turn your core offer into a highly effective customer value ladder that drive traffic and sales

Offer Seeding is creating offers that derive from an existing core offer. Each of these offers solve a specific pain point. The idea behind seeding is to break down the core offer into smaller, more targeted offers that address specific pain points or areas of interest for the audience. This can make it easier for people to understand and engage with the offer, and can also help to increase conversions and sales.

Core Offer Bonus: This is a bonus that can be added to the core offer in order to add value. The bonus should solve any potential objections that the audience may have.

Core Offer: Your main flagship/core offer of your brand. Has a comprehensible plan and solves your audiences pain points and gives them a path for success. Users are directed to this offer after the tripwire offer.

Tripwire Offer: These are offers that take the most engaging piece of the core offer and become it's own product that solves a major pain point of the audience. This offer would go on the confirmation/thank you page of the lead generation offer and before the core offer. The price will be low cost. No more than $97.

Lead Generation Offer: These are free offers that take the most engaging piece of the tripwire offer and become it's own product that solves the most immediate pain point of the audience. This should be easy to understand and quick to implement. It's a quick fix for the audience around a subject that they are very familiar with. Can be a (challenge, workshop, webinar, quiz, downloadable resource, etc.)

Based on my core offer above, create a table of ideas for splintered offers. Each offer should have a unique name, description, overview of the fulfillment process and price of the offer.:

Answer in this format
2 columns = | Core Offer | Description |

Version 1.3

Transformation Script

Get Clarity: Quickly create value for any offer by identifying the transformations

Transformation Script
Okay, let's create the "Transformation Script" table for this. Basically, we need to highlight the state of the client before and after the use of our brand/product. This is laid out in 5 different areas. Create the answers in a table format:

1.Have - These are the actual deliverables of the offer, not how they feel. What is the client physically missing/doesn't have before they take our offer vs. what they have after they take advantage of it?
Table columns =  | Before | After |
| --- | -- |

2.Feel - What does the client feel emotionally before vs after? Be specific.
Table columns = | Before | After |
| --- | -- |

3. Average Day - What does the average day look like before vs after our product? Be specific. You may highlight certain tasks, situations they're likely in or addressing on an everyday basis. How are they better, or non existent?
Table columns = | Before | After |
| --- | -- |

4. Status - How does their overall status change? How are they looked at by other people? How do they feel about it?
Table columns = | Before | After |
| --- | -- |

5. Good VS Evil - Describe the before and after of a philosophical struggle that the offer helps them with
Table columns = | Before | After |
| --- | -- |

Version 1

Course & Program Development

Campaign Planner

Break your product down into phases and steps to bring crystal clear clarity to your audience

Beta

Product Roadmap

Break your product down into phases and steps to bring crystal clear clarity to your audience

Beta

Workshop & Training Development

Coming Soon

Under Construction

Coming Soon

Under Construction

Offer Copy Research

1. Pain Points

Identify the main pain points of your offer

Version 1.4

2. Selling Points

Identify the main selling points of your offer

Version 1.4

3. Block Points

Identify the what your audience has already tried

Version 1.4

4. Shift Points

Position your offer in the marketplace in a unique way

Okay next I need to create what are called Shift Points for our offer:

I need to carefully craft these 3 important concepts for my specific product in order to position it in the marketplace and engage my audience. Write these out in a table format.

Product - Thought Reversals:
Create a table of 3 thought reversals:
Table columns = | Product - Conventional Thought | Product - Thought Reversal | Product - Outcome of Thought Reversal | 
| --- | -- |

Product - Unique Mechanisms:
Create a table of 3 possible Unique Mechanisms:
Table columns = | Product - Clever Name | Description |
| --- | -- |
A unique mechanism is a process, thing, or idea that makes a product or service unique and sets it apart from competitors. For example, in the case of P90-X fitness, their unique mechanism is their "Muscle Shock Therapy" approach to exercise, which is a specific method of training that is designed to help people get fit and build muscle mass quickly and effectively. A unique mechanism should have a clear name and be easy to understand, so that people can easily understand how it works and what benefits it offers. It is NOT the product itself, yet it is the concept, process or thing that allow the product to be so effective.

Product - New Opportunities: 
Create a table of 3 New Opportunities:
Table columns = | Product - Old Vehicle | Product - New Vehicle |
| --- | -- |
A new opportunity is a different way to achieve something or accomplish a goal that was previously out of reach. It may involve taking advantage of new resources, technologies, or approaches, or simply finding a better way to do something. They have currently been trying another process/way and have been unsuccessful with it. It's our job to recognize that vehicle, explain why it's now working and present to them a new vehicle that will allow them to finally reach their ultimate goal. When presenting a new opportunity, it is often helpful to explain what the person will be able to achieve by taking advantage of it, and to emphasize the benefits they will gain without having to do something they don't want to do.

Version 1.4

5. Awareness Points

Identify the current awareness points of your offer’s audience

Determine my audience's top awareness points

5. Awareness Points
Keeping my offer and main pain point in mind - what are the 2 or 3 most relevant awareness points for the audience of this offer? Describe why. Create it in a table format.
Table Title = Awareness Point
Table columns = | Awareness Points | Description |
| --- | -- | --- |

Explanation of the 5 awareness points:
Unaware: At this level, your audience isn't aware that they have a problem or need. They may not even be aware that a solution exists.
Problem-aware: At this level, your audience is aware that they have a problem or need, but they may not know how to solve it or what solutions are available.
Solution-aware: At this level, your audience is aware of their problem and possible solutions, but they may not be aware of your specific product or service.
Product-aware: At this level, your audience is aware of their problem, possible solutions, and your specific product or service. However, they may not be aware of the unique benefits or features of your product or service.
Most-aware: At this level, your audience is aware of their problem, possible solutions, your specific product or service, and the unique benefits and features of your product or service. They are ready to make a purchase decision.

Version 1.4

6. Lead Points

Identify the best lead points for your offer

Version 1.4

7. Hook Points

Craft hook points for your offer to engage your audience

Create the best hook points for this offer

7. Hook Points:
Based on the best lead points to use above, for each one create an engaging headline ,  sub headline and lead - each of them in a table format. Use the guide below
Table Title = Hook Points
Table columns = | Lead Type | Headline | Sub Headline | Lead |
| --- | -- | --- |

Offer Lead: Opens with the deal. Invitation that asks them to buy. Almost always has guarantees, discount, or premiums, etc. Immediately get to your emotionally-compelling offer, Underscore the value or benefit of the deal, Expand on the deal-benefit in the lead that follows, At some point, include your “reason why” that is compelling, and explains why you’re offering the deal.

Promise Lead: Opens with the product's biggest and best claim or promise. Convey how it’s different from anything or everything the prospect has heard before.

Problem-Solution: Delay talking about the product and lead off with the prospects biggest and most emotionally charged issue. In many prospect types, there’s a gap between what they know about themselves – and what they know about your product. That’s the gap your problem-solution lead and your hook need to cross.

Big Secret: Talk to a big problem that they have and reveal the product as the solution. make sure your secret is: Intriguing and beneficial, Introduced in the headline, Not disclosed in the lead. And gives clues as your copy progresses

Proclamation: Jars the reader out of their seat with a crazy fact or statement. Disarm them and mention the product later in the copy as the vehicle to get them where they want to go. Proclamations leads are emotionally compelling. They’re declarations, pronouncements. They’re assertions that your product will be beneficial to the customer, in a startling, intriguing, and tempting manner. The proclamation lead distracts the reader from the fact that you’re selling them something and suspends their disbelief. It speaks to a reader emotionally, encouraging them to read on. Make the proclamation bold, Make a promise, Make the subject relevant

Story: Very Indirect. Begins with an engaging story. Then transitions into the product. A story lead also leans heavily on the One Big Idea. It’s strong, desirable, drives an emotion, and gives one inevitable solution. To write a story lead of your own, create a strong headline that tells a story. Convey your information in a way that’s easy to remember for your reader. Give information of quantity and quality, in a form that other versions of advertisements cannot communicate.

Headline Rules: 
Write in the second person – always
No headlines over 9 words
Should be urgent, unique, useful, or ultra specific

Subheadline Rules:
Grab eyeballs
Expand upon the headline
Establish credibility
Bribe

Lead Rules:
"lead" or "opening copy." It is designed to capture the reader's attention and entice them to continue reading the sales page. It typically includes it's own headline that summarizes the main benefit or offer presented on the page.  It needs to engage and keep their attention and instantly connect with them. Should be conversational, witty and highly engaging.

Version 1.4

Experimenting Lead In Copy

Okay I need the beginning of the sales copy for our product written. This is the first 30 seconds of copy that the reader reads after reading the headline and sub headline. It needs to engage and keep their attention and instantly connect with them.. Based on my audience's awareness point - please craft different copy lead ins for the page. These should be written in a conversational tone that's witty and engaging. Each one should be around 200+ words long.

Guide:

Unaware:

The Question Lead: Asks a question that makes the reader wonder how they can benefit from your product or service.
The News Lead: Reports on a recent development or update to your product or service that adds value to the customer.
The Mystery Lead: Poses a problem or challenge that the reader may be facing and how your product or service is the solution.
The Definition Lead: Begins by defining the unique benefits or characteristics of your product or service.
Problem-aware:

The Anecdotal Lead: Begins with a story or example of how someone else has successfully used your product or service.
The How-To Lead: Explains how the reader can easily use your product or service to achieve their desired results.
The Surprising Lead: Begins with a surprising fact or statistic that emphasizes the effectiveness of your product or service.
The Problem-Solution Lead: Introduces a problem or challenge that the reader may be facing and how your product or service can solve it.
Solution-aware:

The Quotation Lead: Starts with a testimonial from a satisfied customer that highlights the value of your product or service.
The Statistic Lead: Begins with a surprising or impressive statistic that relates to the effectiveness of your product or service.
The Contrast Lead: Compares your product or service to others on the market, highlighting why it is superior.
The Challenge Lead: Poses a challenge or question that the reader might be facing and how your product or service can help them.
Product-aware:

The Narrative Lead: Starts with a scene or event that sets the stage for how your product or service can help the reader.
The Personal Experience Lead: Draws from the writer's own experiences with your product or service to connect with the reader and provide a personal perspective on how it can benefit them.
The Scarcity Lead: Emphasizes the limited availability or expiration date of your product or service to create a sense of urgency.
The Benefits Lead: Focuses on the specific benefits that your product or service provides to the customer, rather than its features.
Most-aware:

The Expert Lead: Draws on the authority and credibility of experts or industry leaders to demonstrate the value of your product or service.
The Case Study Lead: Begins with a real-world example of how your product or service has helped a specific customer or client.
The Value Proposition Lead: Clearly communicates the unique value that your product or service offers to the customer.
The Unique Selling Point Lead: Focuses on a unique selling point of your product or service that sets it apart from others on the market.
The Emotional Lead: Taps into the emotions and desires of the reader to create a sense of connection and desire for your product or service.
The "What if" lead: Poses a hypothetical question or scenario that highlights the potential benefits of your product or service.
The Testimonial Lead: Begins with a testimonial from a satisfied customer that emphasizes the effectiveness of your product or service.
The "Before and After" Lead: Shows the reader the difference your product or service can make by highlighting the results achieved by other customers.

Version 1.4

Final Offer Copy Outline

Put your offer all together

Under Construction

$100M Offer

Generate Alex Harmozi’s $100M Offer

Under Construction

Ad Copy

Sprint Testing Ads

Just need Elevator Pitch or Brand/Offer Information

Act as an marketing specialist for my brand above. You specialize in attracting my ideal audience that wrote the journal entry above. 
We need you to write the text for image ads that only contain short text on the image. The goal is to get the engagement of our audience. We need to use the voice-of-customer and touch on things that are top-of-mind to them. These ads are broken into different categories (we need 5 of each). We are going to test them to see which one get the most engagement. Write in a witty and clever tone. These ads MUST be relative to the audience in the above journal entry

5 True or False - 
Instructions: Ask the question "True or False" then explain in one line something they can relate to (unrelated example:  True or False: "This daily grind of client prospecting is killing me...")

5 Name The Pain - 
Instructions: Write a creative name of relatable states they find themselves in or pain points that they deal with. Then give a 1-line description of it.
(unrelated example:  Client-Drudgery....That state of coffee meetings and no business growth.)

5 Check, Check, Nope - 
Instructions: Write 2 things that are potentially going well for them and then one thing that isn't (unrelated example: Cold calling...check, Meetups... check., Business growth... NOPE)

5 Relatable Experiences -
Instructions: Write what the audience is most likely thinking but not saying out loud.

5 Shocking Statements or Questions - 
Instructions: Write a shocking statement, statistic or question that will stop my audience in their tracks.

Answer in a table format

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Top 8 Ad Types

(AIDA

These are the 8 top ad framework types. I need you to write out an ad in each framework as a professional direct response copywriter and marketer in an engaging and witty tone.

Attention-Interest-Desire-Action (AIDA) is a copywriting framework that focuses on getting the reader's attention, sparking their interest, creating a desire for the product or service being offered, and finally, encouraging the reader to take action. This framework is often used in advertising and marketing campaigns.

Awareness-Comprehension-Conviction-Action (ACCA) is similar to AIDA but with a greater emphasis on understanding the product or service being offered and building conviction in the reader to take action. This framework is particularly useful when the product or service is complex or requires more explanation.

Before-After-Bridge (BAB) is a copywriting framework that focuses on the transformation that a product or service can bring about in the reader's life. The before represents the reader's current situation, the after represents the desired outcome, and the bridge represents how the product or service can help the reader make that transition.

Promise-Picture-Proof-Proposal (4Ps) is a copywriting framework that focuses on making a promise to the reader, painting a picture of what the product or service can do, providing proof of its effectiveness, and finally, making a proposal for the reader to take action. This framework is useful for building credibility and trust with the reader.

Pain-Agitate-Solve-Outcome (PASO) is a copywriting framework that focuses on identifying a pain point or challenge faced by the reader, agitating that pain point, offering a solution, and finally, highlighting the desired outcome that the reader will experience as a result. This framework is often used in problem-solution marketing.

Stop-Look-Act-Purchase (SLAP) is a copywriting framework that focuses on stopping the reader in their tracks, capturing their attention, encouraging them to take a closer look at the product or service being offered, and finally, encouraging them to make a purchase. This framework is often used in direct response marketing.

So What? is a copywriting framework that focuses on highlighting the benefits of the product or service being offered and making it clear why the reader should care. The goal is to help the reader understand what's in it for them and why they should take action.

Star-Story-Solution (SSS) is a copywriting framework that focuses on creating a story that captivates the reader, highlighting a specific problem or challenge faced by the protagonist (the star), and finally, offering a solution to that problem. This framework is often used to build emotional connections with the reader and make the product or service more relatable.

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6. Lead Points

Identify the best lead points for your offer

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7. Hook Points

Craft hook points for your offer to engage your audience

Create the best hook points for this offer

Promise Lead: Opens with the product's biggest and best claim or promise. Convey how it’s different from anything or everything the prospect has heard before.

Headline Rules: 
Write in the second person – always
No headlines over 9 words
Should be urgent, unique, useful, or ultra specific

Subheadline Rules:
Grab eyeballs
Expand upon the headline
Establish credibility
Bribe

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Funnel Idea

Funnel Outline

Create a funnel outline from your Offer Outline

Write an Funnel Idea for this offer in the form of a table: 
[Input your offer name - Must have context]

1: Funnel Overview
Include a brief description of the funnel and why it is good to use this type of funnel for my particular product and specific audience
Table Title = Funnel Overview
Table columns = | Funnel Name |  Description | Audience | Why This Funnel |
| --- | --- | ---| ---|

2: Funnel Front End
Explain the order of the pages and the description or ideas for them in detail. The are the specific pages used in this funnel in the order that the end user sees them and they should make sense according to the audience. What should be included on these pages according to the offer to increase conversions in the.
Table Title = Funnel Pages
Table columns = | Page # | Page Type | Description | Should Include | Call To Action |
| --- | --- | ---| --- |

3: Funnel Emails
List the different emails, a brief overview of their context and when to send in order. These are triggers by specific user actions/inaction in the funnel
Table Title = Funnel Email
Table columns = | When To Send | Email | Subject Line | Description | 
| --- | --- | ---|

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Funnel Page Copy

Transition Copy Outline

Create engaging transitional copy to outline the page copy

Can you identify my offer and provide a list of highly engaging transitions that can be used throughout a sales page to guide the reader through the page, effectively presenting the features and benefits of your offer while maintaining their interest and leading them towards a call to action.

State the section that comes right after each transition.

Tone to use: Conversational and friendly

Things to keep in mind:
Make the transitions more specific to the target audience to make the transitions sound more relatable and engaging
Add emotional appeal:
Include emotions in the transitions to create a stronger connection with the reader, making the sales page more persuasive and impactful.
Incorporate storytelling elements:
Weave in storytelling elements into the transitions to make the sales page more captivating, allowing the reader to envision themselves as part of the narrative.
Use varied and dynamic language:
employ a more diverse vocabulary and dynamic language so that the transitions become more compelling and maintain the reader's interest throughout the sales page.
Create a sense of urgency:
Add a sense of urgency in some of the transitions can encourage the reader to take action, and increase the likelihood of conversion.
Reinforce the value proposition:
Emphasize the unique benefits and value proposition of the offer in the transitions to further convince the reader of its worth and relevance to their needs.
Adjust the tone to match the target audience:
Consider the target audience's preferences and expectations to make the sales page even more effective.
Include transitions that go into bullet lists: 
make sure to create some bullet point transitions and sections to prompt me to break up the copy and visually engage the readers and scrollers to keep attention.

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Opt-In Page Copy

Quickly and easily create a powerful opt-In page!

Instructions: Create the copy for our product following this structure. Write each section at a time and ask for my feedback. Each section should be written in an engaging, conversational and persuasive tone of voice and in the style of a high-converting sales page.

REMEMBER: Label each section with it's number and stop writing after each section and ask for my feedback before continuing to the next section.

Rapid Opt-In Page Structure:

(1/5) A High-Value Promise:
-Write a headline that clearly states the benefit the visitor will receive after consuming the free content
-Make sure the benefit is valuable, but not unrealistic

(2/5) A Strong Reason Why:
-Explain why the offer is being made and why the visitor should take action now
-Be authentic to build trust and rapport with the visitor
-Avoid using false scarcity

(3/5) Authentic Social Proof:
-Provide social proof to alleviate any doubts or fears the visitor may have about committing to the offer

(4/5) Trust Factors:
-Include a sample privacy policy or a clear statement about how the visitor's email address will be used and what they can expect to receive from us
-Include a reminder that the visitor can unsubscribe or cancel at any time
-Include anything that shows that measures have been taken to secure the landing page

(5/5) A Crystal Clear Call To Action:
-Make it very clear what the offer is and how the visitor can get it
-Make the next steps easy to understand and follow

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Sales Page Copy

Generate high-converting sales pages on the fly!

REMEMBER: Label each section with it's number and stop writing after each section and ask for my feedback before continuing to the next section.

Quick Sales Page Structure:

(1/12) Offer Headline: "Create a compelling headline that clearly explains the offer."

(2/12) Understand their problem + Show your solution: "Identify the problem your audience is facing and explain how your product or service provides a solution."

(3/12) Offer Outline + What's Included: "Detail the specifics of your offer, including what's included and any additional benefits."

(4/12) Call to Action Button: "Include a prominent button that invites the reader to take the next step in purchasing your product or service."

(5/12) Your Mini Bio (short and sweet): "Provide a brief overview of your background and qualifications."

(6/12) Tell who it's for + who it isn't for: "Clearly specify who the product or service is designed for and who it may not be suitable for."

(7/12) Testimonials (Share the love): "Include positive reviews or testimonials from satisfied customers."

(8/12) Call to Action Button: "Include a second call to action button after the testimonials to encourage the reader to take the next step."

(9/12) Delivery - How they get your offer: "Explain how the product or service will be delivered to the customer."

(10/12) FAQs (Answer common questions): "Anticipate and answer common questions or concerns the reader may have."

(11/12) Refund Policy - Reassure them, or don't: "Outline your refund policy and reassure the reader that they can purchase with confidence."

(12/12) Call to Action Button: "Include a third call to action button at the bottom of the page to encourage the reader to take the next step."

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Sales Page Copy 2

Generate high-converting sales pages on the fly!

REMEMBER: Label each section with it's number and stop writing after each section and ask for my feedback before continuing to the next section.

Magic Sales Page Structure:
(1/5) STORY TELLING SECTIONS (TO CREATE DESIRE)
Optional: Announcement Banner
Offer Name + Captivating Offer Pitch + CTA (what is this about? Why should I care?)
2 Short Testimonials
List of 3 Key Benefits (Powerful benefit of this offer)

(2/5) STORY TELLING SECTIONS PART 2
Problem Introduction (Positioning -State the problem and make it relevant to the reader)
Headline for the Problem Introduction
Storytelling (Context + Story about their current situation. Where are they now, how does it feel)
Transformation (Where will they be post-offer, how will they feel+CTA)
Optional: 2 Short Testimonials + CTA

(3/5) INFORMATIONAL SECTIONS (TO CREATE TRUST)
Offer Introduction
Game Plan for Success (what are the phases of the offer with creative titles and descriptions- usually in 3)
Module by Module Breakdown + Bonuses
Call to Action
Vision of Success (once you purchase, this is going to happen)
2 Short Testimonials + CTA

(4/5) REMOVING OBJECTIONS (TO CREATE ACTION)
Qualifier (Is this you? write a list of qualifying statements or questions) + Transformation Statement
Offer Recap ( A summary of the offer)
Differentiator (How is this different from other offers? List out bonuses, benefits, etc.)
Optional: Remove Risk/Money Back Guarantee / Case Study

(5/5) REMOVING OBJECTIONS PART 2
About Story (for authority + credibility, you personal story with personality)
Vision of Success
FAQs (to remove objections)
Consequence statement + Final CTA

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Funnel Email Copy

Lead Gen Delivery Email

Create the email that is sent out right after someone opts in for a lead generator.

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Sales Sequence

Create a sales sequence for your email list leading up to your offer

Sales Email Sequence: Create the email sequence for my email list leading up to the offer which will be revealed in the 6th email. Here is what should be included in each email. Each email should be written in a conversational tone and address the reader by their identity.

#1: Welcome/Thank You/Deliver Free Value: This email can be sent immediately after someone joins your email list.

#2: Solve a problem and give a solution: This email could be sent a few days after the first email, to give your audience time to absorb the free value you provided and start thinking about their own challenges and needs.

#3: Share a customer testimonial or success story: This email could be sent a week or so after the first email, to provide social proof and help build credibility for your product.

#4: Overcome an objection: This email could be sent a few days after the third email, to address any potential objections or concerns your audience might have about your product.

#5: Challenge a limiting belief: This email could be sent a week or so after the fourth email, to encourage your audience to break through any mental barriers that might be holding them back.

#6: Offer the product in a compelling way: This email could be sent a few days after the fifth email, to make a final pitch for your product and encourage your audience to take action.

Answer in a table format:
Write email #1
Table columns = | When to send | Subject Line | Email Copy |
| --- | -- |

Write email #2
Table columns = | When to send | Subject Line | Email Copy |
| --- | -- |

Write email #3
Table columns = | When to send | Subject Line | Email Copy |
| --- | -- |

Write email #4
Table columns = | When to send | Subject Line | Email Copy |
| --- | -- |

Write email #5
Table columns = | When to send | Subject Line | Email Copy |
| --- | -- |

Write email #6
Table columns = | When to send | Subject Line | Email Copy |
| --- | -- |

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Craft a helpful newsletter email for your audience

Write a value-driven, inspiring, educational and helpful newsletter email for my audience in a conversational and helpful tone. This is NOT a promotional email

Instructions:
Use bold, italicized, and underlined text to highlight important points and make your email easier to scan
Use an occasional emoji
Focus On Offering Value. Offer value, period.
Keep It Short, Authentic And Actionable.
Write with a focus on the audience.
Use Clever And Relevant Headlines.
Create Content Worth Reading.
Curate Engaging Elements.
Use this as their first name:  {{contact.first_name}}

Topic Ideas:
Industry updates: Keep your readers informed about the latest developments in your industry.
Behind-the-scenes content: Give your readers a behind-the-scenes look at your company or organization.
Tips and tricks: Share valuable tips and tricks related to your industry or product.
Personal stories: Share personal stories and experiences that will resonate with your readers.
Product or service spotlight: Highlight a particular product or service you offer.
Customer success stories: Share success stories from customers or clients.
Exclusive offers: Offer exclusive discounts or promotions to your newsletter subscribers.
Event announcements: Share details about upcoming events or webinars.
Resource round-up: Curate a list of useful resources related to your industry or product.
Q&A with an expert: Conduct a Q&A with an expert in your field and share the highlights in your newsletter.

Bracket	Instruction	Example
[Audience/Niche]	Specify the target audience or niche for the product/service.	Small business owners
[Known Desire]	Clearly outline the goal or desire that the target audience has.	Increase revenue and profits
[Familiar Roadblock]	Identify a common roadblock or struggle that the target audience faces in achieving their goal.	Lack of marketing knowledge and resources
[New Opportunity]	Offer a new solution or approach that can help the target audience achieve their goal.	Access to comprehensive marketing training and a supportive community
[Old/current way]	Describe the traditional or current approach that the target audience may be using.	Scouring the internet for fragmented marketing knowledge and trying to navigate the process alone
[Product/Service Name: New Mechanism]	Introduce the product/service and explain how it provides a new mechanism for achieving the goal.	The Marketing Mastery Program: A comprehensive online marketing training program with a supportive community for small business owners
[Format of product/service]	Describe the format of the product/service (e.g. online program, coaching service, etc.).	Online program
[Audience Goal]	Specify the goal that the product/service helps the target audience achieve.	Increase revenue and profits
[Main Roadblock or Struggle]	Identify the main roadblock or struggle that the product/service helps the target audience overcome.	Lack of marketing knowledge and resources
[Amount of Time]	Specify the amount of time it takes for the target audience to achieve their goal with the product/service.	6 months
[Unique Value Proposition]	Clearly outline the unique benefits and value that the product/service provides.	With the Marketing Mastery Program, you’ll have access to comprehensive marketing training and a supportive community, all in one place. Plus, you’ll have the opportunity to participate in live Q&A sessions with industry experts and get personalized feedback on your marketing efforts.