GPT – Conversion Optimization

cOPY & pASTE

Conversion Optimization Prompts

for ChatGPT

Optimize Current Copy

Start Here: HSO

Determine the current Hook, Story & Offer for your offer

Copywriting Tools

Add Fluency

Add Impact

Add Personality

Add Transitional Phrases

Use Power Words

Full Page Copy Optimization

Hook, Story, Offer

Determine the current Hook, Story & Offer for your offer and generate new HSO ideas.

According to my audience and offer - Write the copy for 3 new and unique Angle, Hook, Story, Offer ideas for this product using different marketing angles. Write in 1st person:

Angle: A marketing angle is a specific approach or strategy used to promote a product or service to a target audience, emphasizing a unique benefit or aspect of the product in order to stand out from competitors and appeal to the audience's needs or interests. It is a way to present a product in a different light than competitors and make it more attractive to a specific target audience. (give each angle a name and short description)

The Hook: This is the headline or opening sentence that grabs the attention of the audience and makes them want to keep reading or listening. It should be attention-grabbing, interesting and relevant to the audience. (write the copy)

The Story: This is the narrative that follows the hook, which helps to explain the problem or challenge that the audience is facing, and how your product or service can help to solve it. It should be relatable, emotional and compelling.(write the copy)

The Offer: This is the call to action, or the specific action that you want the audience to take, such as buying a product, signing up for a service or downloading a free guide. It should be clear, compelling and specific, and should align with the story and the benefits outlined in the rest of the sales copy.(write the copy)

Answer format: 
Angle:
Hook:
Story:
Offer:

Word-Salad Tosser?

Turn ambiguous copy into clear and captivating copy

Transformational Copy

Get Clarity: Quickly create value for any offer by identifying the transformations

Transformation Script
Okay, let's create the "Transformation Script" table for this. Based on the copy provided, we need to highlight the state of the client before and after the use of our brand/product. This is laid out in 5 different areas. Create the answers in a table format:

1.Have - These are the actual deliverables of the offer, not how they feel. What is the client physically missing/doesn't have before they take our offer vs. what they have after they take advantage of it?
2 columns =  | Before | After |

2.Feel - What does the client feel emotionally before vs after? Be specific.
2 columns = | Before | After |

3. Average Day - What does the average day look like before vs after our product? Be specific. You may highlight certain tasks, situations they're likely in or addressing on an everyday basis. How are they better, or non existent?
2 columns = | Before | After |

4. Status - How does their overall status change? How are they looked at by other people? How do they feel about it?
2 columns = | Before | After |

5. Good VS Evil - Describe the before and after of a philosophical struggle that the offer helps them with
2 columns = | Before | After |

Version 1

Offer Copy Optimization

1. Pain Points

Identify the main pain points of your offer

Version 1.4

2. Selling Points

Identify the main selling points of your offer

Version 1.4

3. Block Points

Identify the what your audience has already tried

Version 1.4

4. Shift Points

Position your offer in the marketplace in a unique way

Okay next I need to create what are called Shift Points for our offer:

I need to carefully craft these 3 important concepts for my specific product in order to position it in the marketplace and engage my audience. Write these out in a table format.

Product - Thought Reversals:
Create a table of 3 thought reversals:
Table columns = | Product - Conventional Thought | Product - Thought Reversal | Product - Outcome of Thought Reversal | 
| --- | -- |

Thought Reversal: A thought reversal is a new perspective or way of thinking that challenges the status quo or conventional wisdom on a particular subject. It is often used to encourage people to consider an issue or problem in a different light, and can be a powerful tool for promoting change and innovation. For example, a thought reversal might involve presenting evidence that contradicts the conventional wisdom on a particular topic, or offering a new perspective that challenges people's assumptions about how things work. The goal of a thought reversal is to encourage people to think more critically about a particular issue and to consider alternative viewpoints or approaches.

Product - Unique Mechanisms:
Create a table of 3 possible Unique Mechanisms:
Table columns = | Product - Clever Name | Description |
| --- | -- |
A unique mechanism is a process, thing, or idea that makes a product or service unique and sets it apart from competitors. For example, in the case of P90-X fitness, their unique mechanism is their "Muscle Shock Therapy" approach to exercise, which is a specific method of training that is designed to help people get fit and build muscle mass quickly and effectively. A unique mechanism should have a clear name and be easy to understand, so that people can easily understand how it works and what benefits it offers. It is NOT the product itself, yet it is the concept, process or thing that allow the product to be so effective.

Product - New Opportunities: 
Create a table of 3 New Opportunities:
Table columns = | Product - Old Vehicle | Product - New Vehicle |
| --- | -- |
A new opportunity is a different way to achieve something or accomplish a goal that was previously out of reach. It may involve taking advantage of new resources, technologies, or approaches, or simply finding a better way to do something. They have currently been trying another process/way and have been unsuccessful with it. It's our job to recognize that vehicle, explain why it's now working and present to them a new vehicle that will allow them to finally reach their ultimate goal. When presenting a new opportunity, it is often helpful to explain what the person will be able to achieve by taking advantage of it, and to emphasize the benefits they will gain without having to do something they don't want to do.

Version 1.4

5. Awareness Points

Identify the current awareness points of your offer’s audience

Determine my audience's top awareness points

5. Awareness Points
Keeping my offer and main pain point in mind - what are the 2 or 3 most relevant awareness points for the audience of this offer? Describe why. Create it in a table format.
Table Title = Awareness Point
Table columns = | Awareness Points | Description |
| --- | -- | --- |

Explanation of the 5 awareness points:
Unaware: At this level, your audience isn't aware that they have a problem or need. They may not even be aware that a solution exists.
Problem-aware: At this level, your audience is aware that they have a problem or need, but they may not know how to solve it or what solutions are available.
Solution-aware: At this level, your audience is aware of their problem and possible solutions, but they may not be aware of your specific product or service.
Product-aware: At this level, your audience is aware of their problem, possible solutions, and your specific product or service. However, they may not be aware of the unique benefits or features of your product or service.
Most-aware: At this level, your audience is aware of their problem, possible solutions, your specific product or service, and the unique benefits and features of your product or service. They are ready to make a purchase decision.

cOPY & pASTE

Conversion Optimization Prompts

for ChatGPT

Optimize Current Copy

Start Here: HSO

Copywriting Tools

Add Fluency

Add Impact

Add Personality

Add Transitional Phrases

Use Power Words

Full Page Copy Optimization

Hook, Story, Offer

Word-Salad Tosser?

Transformational Copy

Version 1

Offer Copy Optimization

1. Pain Points

Version 1.4

2. Selling Points

Version 1.4

3. Block Points

Version 1.4

4. Shift Points

Version 1.4

5. Awareness Points

Version 1.4

6. Lead Points

Version 1.4

7. Hook Points

Version 1.4